We all hear more and more recently how important it is that we become more conscious in everyday life. And we all know that’s easier said than done.
Almost all our food is packed in plastic and on the big billboards of this world models are shown to us always in the newest fashion. Often these clothes cost only a few euros. And we ask ourselves far too rarely: How can it be that this beautiful dress costs only 19.99€?
We live in a world of constant consumption. And to be honest, we’re only conditionally uncomfortable with it. Consumption is something that makes us happy and that we don’t like to be taken. But what does „sustainability“ actually mean in terms of fashion?
In fashion, we currently distinguish between fast-fashion and slow-fashion in particular.
Fast-Fashion describes the manufacturers who manage to bring the latest catwalk trends to their stores in the shortest possible time. Often the collections change so often that the customer has the feeling that the products he bought a few weeks ago no longer correspond to the current trend and have to be replaced by newer and supposedly better products after a very short time.
The products are often manufactured with little regard for the environment or working conditions and simply serve our constant satisfaction.
Slow fashion, on the other hand, is the clothing that was consciously produced at a slower pace.
When we talk about sustainability, we are talking about textiles made of environmentally friendly materials such as organic cotton. (cotton which has been grown without pesticides) and in the production of which particular attention has been paid to fair conditions during the production process. This is why the term „fair and sustainable“ is often used in the context of the concept of sustainability in fashion.
To indicate that products have really been produced sustainably, sustainable fashion brands often label their products with common textile labels or certificates such as the Fairwear certificate. You can also find this in our shop.
All the advantages and disadvantages of fast and slow fashion could now follow at this point.
But I deliberately chose not to do so. I love fashion myself.
I enjoy dealing with it and trying out new trends. But what I’ve been trying harder lately is to be more aware of fast & slow fashion. For example, before every purchase, I ask myself: do I really need this or do I already have something quite similar that I could combine? I try to choose products for myself that fit my style in the long term and that I can imagine I will still wear in many seasons. I combine these with sustainable products and favourite things that I have purchased on a trip, for example. In my next article I will tell you exactly how I do this. Just this much: It’s easier than you might think.
At EMERALD BERLIN, we want to take the idea of sustainability one step further by not only offering fair clothing, but also giving it additional influence. Social Impact.
For more information, please visit our shop. We are looking forward to seeing you.